Resort Marketing

Resort Marketing

HRA prepares strategic marketing plan to reach the target market. We customise the programme with the objective to achieve greater awareness through sales, marketing and public relations.

HRA focuses on intelligence marketing services, analysing competitors pricing strategy, safeguarding and promoting brand values

Sales & Marketing Services

We undertake marketing research, identifying channel of distribution to improve sales

We design marketing audit plan, identify weaknesses and seek for strength and opportunities to promote sales

Sales & Marketing 

We undertake specific marketing research and make recommendations that add value to the marketing strategy

Strategic contracted rates’ negotiations to promote sales

Recommendation on setting annual net, strategic and tactical rates

Development of strong tactical campaigns to maximise sales and revenue through a yield management programme

Branded reservations and information services

Specific e-marketing campaigns with full reporting services

Specialist sales training for tour operators and travel agents 

Educational & familiarisation trips

We arrange for corporate events to promote brand in the MICE market

Exposure at all appropriate trade and consumer shows, tour operator road shows & tourist board events

Regular HRA newsletters sent to the trade raising brand awareness

We organise brochure storage and distribution service

HRA create and implement strategic campaigns for launching new products and services

Sales & Marketing – Corporate & MICE

Representation at trade shows and corporate events

Special Projects

New Hotel Project Ankara

Hotel Project Evaluation Madagascar

Our special projects include project appraisals, new destination management

Telemarketing and market research projects

Innovative and creative PR campaigns

Public Relations

Delivering Revenues in the Broadband Era -Hacettepe University